December 16, 2013

Americans Embrace 2014 with Financial Optimism

To view complete data from the December 2013 COUNTRY Financial Security Index, click here.

Americans are approaching 2014 with a positive financial outlook. According to the latest COUNTRY Financial Security Index®, nearly 1 in 3 think 2014 will be better for them financially than 2013. That’s the most optimistic Americans have been about the year ahead since December 2007, when 42 percent responded positively.

Americans who expect a better financial future around the corner say they’re banking on increased income expectations more than anything. As for the 25 percent of Americans who feel 2014 will be worse for them financially, most say a worsening economy will be to blame.

Here’s more on what Americans are saying about their finances in 2014:

DEC 2013 Financial optimism 2014, infographic

A Year in Review

Since 2007, Americans have gradually become more optimistic about their financial security when asked about the year ahead. However, over the course of this past year alone, Americans’ financial security sentiments have been almost at a standstill, with the exception of their ability to save. This month, 48 percent were able to set aside money for savings, down four points from June and marking the first reading below 50 percent since December 2011.

With the holiday season in full swing, maybe the drop in savings is more about timing than anything else. As for the fairly consistent financial security sentiments overall, this may be a sign that Americans have settled into the new economic reality.

About the COUNTRY Financial Security Index
Since 2007, the COUNTRY Financial Security Index has measured Americans’ sentiments of their personal financial security. The COUNTRY Index also delves deeper into individual personal finance topics to better inform Americans about the issues impacting their finances. Survey data, videos and analysis are available at and on Twitter at @FinanceSecure.

The COUNTRY Index was created by COUNTRY Financial  and is compiled by Rasmussen Reports, LLC, an independent research firm, based on a national telephone and online survey of at least 3,000 Americans. The margin of sampling error for a survey based on this many interviews is approximately +/- 2 percentage points with a 95 percent level of confidence.


COUNTRY Financial has been a leader in providing auto, home and life insurance as well as retirement and investment services for more than 85 years. With more than 5,000 financial representatives and employees in 17 states, we create insurance and investment programs that meet the financial objectives of our customers – building financial plans and helping to protect the things they value most. COUNTRY Financial belongs to an elite group of insurers with the coveted A+ rating from A.M. Best – one of the highest validations of financial well-being among insurers. Visit us at  or call us at: 866-COUNTRY for more information.


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